| Tourism and the Middle East |
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Today, Tourism is firmly established as the most significant industry in many countries and the fastest-growing economic sector in terms of foreign exchange earnings and job creation.
Advancement of technology has enhanced the reach, speed and value of the services offered to the discerning traveler. International tourism is one the world's largest export earner and an important factor in the balance of payments of most nations.
Tourism stimulates enormous investment in infrastructure, most of which also helps to improve the living conditions of local people. Most new tourism jobs and business are created in developing countries, helping to equalize economic opportunities and keep rural residents from moving to overcrowded cities.
Leisure industry plays a role of a major catalyst of overall growth in terms of infrastructure, lifestyle and living standards all over the world.
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| To endeavor to expand the tourism potential of Middle East and strive to excel in providing optimum value travel services. |
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| To act as the most exceptional link to travelers from the Middle East, CIS, Europe and Asia by providing travel and tourism services sprinkled with Arabian hospitality and seek to become a Destination Management Company of the world repute. |
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To explore the optimum travel & tourism potential of the major global markets.
Offer great vacations at affordable prices and thus enable all income groups in the society to enjoy tourism.
Facilitate online reservation system for travel needs and car hire.
Develop new products and services to cater to prospective needs.
Offer competitive prices without compromising on quality.
Provide stress free, safe and affordable car rental experience.
Minimize the response time.
Seek to widen our market reach and supplier base.
Facilitate confidentially financial assistance to travelers in association with Financial
Institutions in order to spread tourism as a life style among all income groups.
Promote Education tours and Medical treatment holidays.
Establish new branch in the most prestigious Business Bay of Dubai by 2008. |
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